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Dealing in hopes, dreams and fears.
Advertising is everywhere - on TV, in the press, on posters, on radio, in the cinema, on the net - the list goes on. Love it or hate it, we're all affected by it and lots of us want to work in it.

Isn't advertising part of marketing?
Who does what in advertising?
What's it like in an ad agency?
Jobs in an agency include:
What about other related careers?
There are many more, exciting careers in marketing outside of the ad agencies; you could work in public relations, direct marketing or market research for example. There are specialist agencies and consultancies for all of these disciplines as well as company marketing departments.

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