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Dealing in hopes, dreams and fears.
Advertising is everywhere - on TV, in the press, on posters, on radio, in the cinema, on the net - the list goes on. Love it or hate it, we're all affected by it and lots of us want to work in it.

Isn't advertising part of marketing?
Who does what in advertising?
What's it like in an ad agency?
Jobs in an agency include:
What about other related careers?

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Interviews
Useful organisations

The Advertising Association
British Design and Art Direction
The Chartered Institute of Marketing
The CIM is a professional body for marketing and sales practitioners. There is information about marketing, training and qualifications on its website www.cim.co.uk but no specific careers advice.
The Institute of Public Relations

Useful books
Useful magazines
Websites showing Advertising agencies