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Dealing in hopes, dreams and fears.
Advertising is everywhere - on TV, in the press, on posters, on radio, in the cinema, on the net - the list goes on. Love it or hate it, we're all affected by it and lots of us want to work in it.

Isn't advertising part of marketing?
Who does what in advertising?
What's it like in an ad agency?
Jobs in an agency include:
What about other related careers?

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Interviews
Useful organisations

The Advertising Association
British Design and Art Direction
The Chartered Institute of Marketing
The Institute of Public Relations
Represents PR practitioners. Its useful website www.ipr.org.uk provides information on careers in PR including 'What is PR?', 'Is PR for me?', advice on work experience, salaries and books to read.

Useful books
Useful magazines
Websites showing Advertising agencies