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Dealing in hopes, dreams and fears.
Advertising is everywhere - on TV, in the press, on posters, on radio, in the cinema, on the net - the list goes on. Love it or hate it, we're all affected by it and lots of us want to work in it.

Isn't advertising part of marketing?
Who does what in advertising?
What's it like in an ad agency?
Jobs in an agency include:
What about other related careers?

Click on a heading for more information

Interviews
Useful organisations
Useful books
Q&A: Advertising. Trotman, 2001
Careers in Marketing, Advertising and Public Relations. Stanley Adela, Kogan Page, 2003
Advertising, Marketing and PR. Karen Holmes, Spiro Press, 2000.
Marketing and PR Uncovered, Trotman 2003
Q&A: Public Relations, Trotman 2003
Media Careers: Advertising, Trotman 1998
Media Careers: Marketing, Trotman 1998

Useful magazines
Websites showing Advertising agencies